The Bucket Theory: Getting and Keeping Business in Today’s Market

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ABO      # SWQO234-1
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Ontario Opticians (#2520 GB)
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1
Total slides in this course:
                 
33

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Introduction
Companies spend countless hours and thousands of dollars trying to attract new patients, people they don’t know and people that do not know them. These same companies spend next to nothing trying to keep the one’s they’ve got. Should the efforts and budgets be reversed?

The Bucket Theory is about maintaining and developing the business potential and establishing mutual loyalty with the patients you have as a first priority. It continues with growing your business to the capacity of your productivity. This course looks at why we loose business, where it goes, ways to get it back, and ways to maintain our market share and increase our sales.

Learning Objectives
Upon completing this course, the student should be able to: recognize the need to maintain the patient base; understand what consumers expect with regards to service, quality, value and expertise; enhance and utilize proven sales techniques and strategies.

 
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