The Bucket Theory: Getting and Keeping Business in Today’s Market

Approvals

Select Tab to Verify Course Approval Status:

ABO      # SWQO234-1
APPROVED for 1 Hour(s) of CE

New York - (#08-05) MGMT
APPROVED for 1 Hour(s) of CE

FL - (#20-181578) Elective
NOT APPROVED for 1 Hour(s) of CE

Tennessee Approval Pending
PENDING for 1 Hour(s) of CE

Nevada - MGMT
APPROVED for 1 Hour(s) of CE

Ohio - MGMT
APPROVED for 1 Hour(s) of CE

Georgia - (MGMT)
APPROVED for 1 Hour(s) of CE

Ontario Opticians (#2520 GB)
APPROVED for 1 Hour(s) of CE


 
Author Information
E-Mail Author

 

Slide number:
      
6
Total slides in this course:
                 
33

Return to course menu


Which is more time consuming and expensive, finding a new patient or selling to an existing one? It takes longer to find a new patient than to call on an old one. As you might expect, a sale to a previous patient is easier to make at a much lower cost, since there are no marketing activities and no initial setup cost. Are your sales and marketing activities focused on new or old patients? Is it the right balance?

   A patient-focused service strategy is needed to earn loyalty through patient satisfaction and prevent lost sales.
  
   Introduce resolutions to remedy patients complaints
  
   Reinforce differentiation between products and services
  
   Ask the questions listen to the patients answers
 
First Slide      Previous Slide       Next Slide     Last Slide


Go to slide:
1  2  3  4  5  6  7  8  9  10  11  12  13  14  15  16  17  18  19  20  21  22  23  24  25
  26  27  28  29  30  31  32  33
 Test