Revealing the Gaps Between Luxury Eyewear, Designer Brands and Value Frames

Slide Number: 1 of 43 Total Slides
Introduction:
A painful question that many opticians face is one being asked about why this frame costs so much more than that one? As our minds whirl about the many answers we can give, a basic truth is all that needs to be expressed and that is one of quality.

Learning Objectives:
Upon completion of this course, the participant should be able to: delve in deep to the comparisons of different types of frames offered in an optical setting; understand the manufacturing processes involved with each style; understand the materials selected and used to create frame characteristics; explain these traits in frames and feel confident in selling these types of eyewear by pointing out the differences.